I believe the most important part of rebranding is understanding that this is in the interest of presenting what is already happening to other people. If you are continuing to grow and form who you are and seeing the changes that are resulting from that, that’s still you. Your purpose was created way before you thought of it. There are no one-dimensional people and it takes a lifetime to see all the things that make up you. The rebrand is an introduction of your new discovered version to the world. Thinking of a rebrand like this takes out the personal feelings when people don’t like it. They weren’t meant to see this chapter of you and that’s okay. Your journey to your purpose is personal. There is no rule book or blueprint for it. Social media makes rebranding more public, that’s it.
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